Bamblu is a sleep company that offers eco-friendly, bamboo linen, sleepwear and solutions for relaxation. Originally known by a different name, they struggled to find recognition and space in their industry. Their revenue growth reached a ceiling and they knew something had to change. See how we turned Bamblu’s dilemma around!
We used minimalist bamboo branches as our main element. The circle captures parts of a branch, representing ongoing cycles of renewable resources like bamboo, and the cyclical rhythm of sleep. The font is soft and also round, just like the feeling of resting in a comfortable bed.
Studies show that psychologically, the color blue evokes calmness in the viewer. Blue is the color of the sky and the ocean. It’s the color associated with the throat chakra, which according to yoga philosophy, is the place where the soul rests during sleep.
The design evokes simplistic elements and soft colors, creating a fresh, clean feeling. Our intention was for the viewer to imagine what sleeping on bamboo sheets might feel like, even before they touch them.
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